- Dynamic identities -

- Original MTV logo 1981 -

The more components are defined, the more specified the identity becomes. But within these limitations, there is definitely room for more freedom. (Hughes, Drunen & Nes, 2012, p.07)

- Container -

Container: NYC, Wolff Olins

- Wallpaper -

Wallpaper: AOL, Wolff Olins

- DNA -

DNA: EDP, Sagmeister & Walsh

- Formula -

Formula: Management for Design, Pidgeon

- Customised -

Customised: OCAD University, Bruce Mau Design

- Generative -

Generative: Nordkyn, Neue Design Studio

Recommended reading:

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https://www.pauldavis.uk

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